Since its founding in 1917, Dugena has established a strong place in watchmaking by combining tradition, quality and modern design in its timepieces. Dugena's history began as the German general representative of the Swiss Union Horlogère, and today the brand represents an amazing heritage that stands for the highest watchmaking quality.

The cornerstones of Dugena have remained constant for over 100 years - reliability, precision and an unbeatable price-performance ratio. These values have made Dugena a renowned brand. Since Alpina was renamed Dugena in 1942, the Dugena triangle has stood as a trademark for the highest watchmaking quality in Germany.